Public Relations

Aug

25

2014

SUMMARY OF FUNCTIONS AND RESPONSIBILITIES

Responsible for liaising with agencies with regards to the branding activities of the bank, including slogans, advertisements, campaigns, and any other promotional mediums.

  • Write English corporate communication documents with clearly organized thoughts using proper sentence construction, punctuation, and grammar.
  • Assist in the preparation of Arabic press releases and publications, including employee newsletters, reports, corporate profile brochures etc. for internal and external shareholders.
  • Establish and maintain relationships with the community, customers, employees and media (including local and regional newspapers, magazines, radio and television stations).
  • Identify trends and gather inputs and feedback on promotional campaigns and/or branding activities.
  • Assist in maintain the bank’s website and regularly upload corporate campaigns, press releases and other publications, including employee newsletters, reports, brief corporate profile, brochures, announcements, contact details, etc.
  • Assist the Bank to gather options and types of materials needed to achieve desired results for various corporate communication events.
  • Build the bank’s brand awareness among the employees and collaborate with them to promote the public profile of the Bank within the region.
  • Carry out all corporate communication assignments as requested by the Department Head.

COMPETENCIES REQIURED TO PERFORM THE JOB

  • Interpersonal skills
  • Communication skills (fluency in Arabic and English)
  • Excellent English written skills
  • Excellent Social Media Skills
  • High standards of ethics and integrity

PREFERRED QUALIFICATION

  • Degree in PR or any related qualification

PREFERRED EXPERIENCE

  • 2 – 4 years of experience in PR or Advertisement Agency

In: News Asked By: [475 Blue Star Level]

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