New mall seeks support

Nov

27

2014

A RECENTLY opened mall in Seef is holding an awareness-raising event tomorrow in a bid to attract more shoppers.

The little-known Seef Corner Mall, on the corner of Road 2819 and 2849 near City Centre Bahrain, has been open for over a year now but is struggling to attract the large amounts of footfall expected.

According to some of its occupants, such as French restaurant Engie’s marketing manager Sarah Ulhaq, the problem is a general lack of awareness among Bahrain’s shoppers of the mall’s existence.

‘From my experience talking to people, when you mention the name Seef Corner nobody knows where it is,’ she said.

‘This event will create a buzz and let people know there are other things going on in this area.’

Cake Boutique executive pastry chef Nadia Zucchelli added that shop owners were struggling because of a lack of signage waymarking the mall.

‘I think people have seen the mall but haven’t checked it out,’ she said.

‘The landlord said we could put signs, but the municipality won’t allow us to do so. People are confused because they can see us but don’t know the entrance is in the back.’

The awareness-raising event tomorrow will be spearheaded by The Designer Outlet, which is unveiling its new autumn and winter collection, while other shops will have canapés, cupcakes and raffle prizes on offer.

‘We’re holding the event to try and drum up some publicity,’ said The Designer Outlet owner Claire Pollard.

In: News Asked By: [476 Blue Star Level]

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